Why should I hire a specialist education marketing agency instead of a general one?

A general agency has to learn your world before it can help, and it learns it on your budget. It runs ads for a dentist one week and a preschool the next, so it doesn't know why a parent choosing childcare behaves differently from someone buying a product, what a Singapore parent checks before she enquires, or why a special needs school needs to be written about completely differently from a tuition centre.

Who will actually handle our account day-to-day, and who do we talk to when we have questions?

Because we are a boutique team, the experienced experts you meet on your first call are the exact same people running your ads and managing your campaigns. You will never be passed around to junior assistants or offshore freelancers.

Do you guarantee enrolments?

No, and no one can truly guarantee final sign-ups because marketing is only one part of the equation. We focus on the steps that lead to an enrolment: getting parents to book tours, trials and assessments. Our job is to bring genuinely interested families to your door.

Do you only work with education businesses?

Yes. SocialFin works exclusively with education brands, including preschools, tuition centres, enrichment academies, after-school and student care centres, and similar businesses.

What does the free review include?

We look at your current ad, offer, landing page or enquiry journey, then share practical observations on where the campaign may be attracting the wrong parents, losing clarity, or making follow-up harder than it needs to be.

Since you use AI tools, will our school's marketing sound robotic or generic?

We only use AI for repetitive background tasks that don't need human voice and creativity, like research and organising data. Our job is to find what makes your school special and say it in relatable language, so your marketing sounds like you, not a robot.

How long until I see results?

Our goal is a calendar filling with high-quality enquiries and booked tours or trials by Month 3.

Case study · AI & CODING ACADEMY FOR KIDS · Singapore & MALAYSIA

How KidoCode went from 10 students/month to 20+/month and spending 71% less per student

KidoCode is an EduTech company with over 20,000 students and runs an AI and coding academy for kids across six campuses in Malaysia and Singapore. They were spending on Google and Meta, but the cost of turning that spend into an enrolled student was high and unpredictable.

We rebuilt their acquisition and conversion using our TRUST Enrolment System, the five-stage framework we use for every school, and tracked every enquiry from click to enrolled student.

- 71%

cost per enrolled student

+33%

scheduled appointments

- 45%

cost per scheduled appointment

500+

new students

01 - The result

KidoCode went from an expensive, unpredictable, and ad dependent system to one where every stage costs less and converts better by improving the way it turns spend into students.

COST PER ENROLLED STUDENT

-70%

COST PER ATTENDED trial

-50%

ATTENDANCE RATE

2 x

ENROLMENTS

500+

02 - The PROBLEM

KidoCode had impressions, clicks and enquiries. The problem was that the system converting them was expensive and inconsistent. Ad spend produced enquiries, but the cost of an enrolled student was high and inconsistent month to month.

Every stage wasted ad spend. Enquiries came in, but too few scheduled, showed up, and enrolled, so each new student cost more than it should.

Meta ads consumed the larger share of budget while return fluctuated, generating high volumes of enquiries that didn’t convert efficiently.

Enquiries took months to convert. Slow engagement lost serious parents before a trial was booked.

Bring down the cost of every enrolled student without raising the ad budget.

Unclecode - FOUNDER - Kidocode Malaysia & Singapore

03 - WHAT WE DID

Step 1 · TARGET

Rebuilt ads, SEO and social media to reach the right parents

We repositioned the ads, SEO, social media so it attracted parents genuinely interested, not just looking for free activities.

Step 2 · REACH

Made for intent,
not ad platform

We shifted underperforming ads into video, and re-positioned Meta and Google ads based on where each parent actually was in their decision instead of showing both the same message.

Step 3 · UNDERSTAND

WhatsApp-first conversations

We replaced generic forms and landing pages with WhatsApp-first ads. More of the parents who booked actually showed up, which is why attendance doubled.

Step 4 · SECURE

Cut the spend, kept the results

Once the system matured, we reduced KidoCode's ad spend while enrolments held. The cost per enrolled student finished 71% lower than when we started. That's the difference between buying leads and owning a system.

Step 5 · TRUST

Built trust beyond the ad

Alongside ads, we continued to strengthened KidoCode's organic search presence, so parents increasingly trust the school.

05 - IN THEIR WORDS

"I had the pleasure of working with this beautiful team and I must say that they are truly experienced and then knowledgeable, and they know what they have to do. What I appreciate the most about SocialFin is their availability and responsiveness. Whenever we had a question or needed assistance, they were just one WhatsApp message away. And that's really comforting for any business owner. They're a team of dedicated professionals and they know how to deliver the result."

Unclecode - founder - Kidocode Malaysia & Singapore

05 - FREQUENTLY ASKED QUESTIONS

Questions centre owners ask us

How long before we see results like these?

Most centres see enquiry volume move within the first month; enrolments follow over a term. We will tell you upfront if your situation looks slower.

Did KidoCode increase its ad spend?

No. The cost per enrolled student fell by rebuilding the system, not the ad budget. Once the system was working, we were able to reduce ad spend while enrolments held.

Was this all from ads?

No. Paid ads drove the fastest gains, but we also built KidoCode’s organic search presence, so the system keeps producing enquiries that don’t depend on daily ad spend. The goal is always a system that holds if the budget fluctuates.

Could this work for our school?

Take the free quiz below. A few questions, and you get a plain answer on where your enrolments are being lost.

Ready for more consistent enrolments?

Take the free quiz now to get a plain answer where you are losing enrolments and why